CREATIVE CROSSWALKS 

Guidelines & Eligibility
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OVERVIEW

Under this Request for Proposals, the Library, Arts & Culture Department (“Library”) of the City of Glendale (“City”)— on behalf of the City’s Arts & Culture Commission (“ACC”)— are accepting proposals from qualified candidates who are interested in submitting design concepts for the Crosswalk and Intersection Asphalt Murals – Request for Proposals.

 

ELIGIBILITY

Artists of all artistic genres, art organizations, or schools within the Southern California region may submit proposals.

 

PROJECT DESCRIPTIONS

The Library and the ACC are requesting proposals for the commissioning of professional crosswalk and intersection murals throughout various locations in the City of Glendale with the intention of enhancing traffic safety in creative ways. The Bloomberg Philanthropies – Asphalt Art Initiative is an example of utilizing art as a means for traffic calming, pedestrian safety and neighborhood improvement. These projects are in partnership with the Public Works Department (PW), with the goal of incorporating civic art into daily life. Artists and/or Artist Teams are encouraged to submit proposals for creative crosswalk and/or intersection projects listed below.

 

The individual project budgets range from $3,000 - $5,000 based on the size and scope of the project. The project budget is for producing a design concept rendering only.  The City will hire and use a General Contractor— who will perform construction or rehabilitation of the street, intersection, and/ or crosswalk at the project locations before the murals are installed/painted— to perform the mural installation/painting of the crosswalk and/or intersection.  Therefore, Artists and/or Artist Teams should not include in the project budget the cost of materials and labor to install/paint the murals. The Library and the ACC are committed to amplifying cultural voices through a lens of Inclusion, Diversity, Equity and Antiracism (IDEA), and encourage artists of all cultural backgrounds to consider applying for this opportunity.

 

Artists and/or Artist Teams are encouraged to attend a Pre-Proposal Meeting with City Staff on Monday, August 29, 2022 from 11:00 a.m. – 12:00 p.m. (via Zoom) to inquire about the projects and/or ask specific questions pertaining to the projects. Please RSVP by August 26, 2022 at 5:00 p.m. for the Pre-Proposal Meeting by emailing artsandculture@glendaleca.gov in order to receive the Zoom login information or applicants can access the meeting on the day of by clicking the following link: https://us06web.zoom.us/j/81064715798

LOCATION SPECIFICS 

PROJECT #1: Adams St. and Palmer Ave. Intersection Project

 

Creative Crosswalk Area (five crosswalks): 1,157 sq. ft. (See Exhibits 1, 2, and 3 from Call for Artists for reference)

Demonstration Bulb-Out Creative Pavement Area: 1,126 sq. ft. (See Exhibit 1 from Call for Artists for reference)

Intersection Mural Area: 1,408 sq. ft. (See Exhibit 1 from Call for Artists for reference)

Minimum Crosswalk Dimensions: (See Exhibit 1 from Call for Artists for reference)

Project #1 Design Budget: Up to $5,000

 

Artists/Artist Teams are invited to submit a proposal for either:

· The Creative Crosswalk Area and the Demonstration Bulb-Out Creative Pavement Area only; AND/OR

· The Intersection Mural Area only (please see Exhibit 1 for reference).

 

Proposals must include a design concept that:

· Clearly designates the design locations listed above for consideration;

· Is legible and detailed based on the crosswalk areas listed above;

· Is easily replicated with the usage of stencils to paint the mural; and

 

Proposals must not include a design concept that:

· Integrates an illusion of depth perception and/or a 3D rendering effect; and

· Is difficult to replicate and/or that incorporates intricate designs.

 

Specifically, for the Creative Crosswalk Area, Artists/Artist Teams can submit up to two alternative designs for each location:

· One (1) within the regulatory zebra crosswalk markings as shown in Exhibit 4; and

· One (1) within the regulatory outside crosswalk markings as shown in Exhibit 4.

PROJECT #2: Broadway at Columbus Ave. Intersection Project

 

 

 

 

 

 

 

 

 

Creative Crosswalk Area (four crosswalks): 747 sq. ft. (See Exhibits 2 and 3 for reference)

Minimum Crosswalk Dimensions:       South Leg – 10’ x 85’    West Leg – 10’ x 63’

                                                                           North Leg – 10’ x 48’     East Leg – 10’ x 60’

Project #2 Design Budget: Up to $4,000

Artists/Artist Teams are invited to submit proposals for the Creative Crosswalk Area.

 

Proposals must include a design concept that:

· Clearly designates the design locations listed above for consideration;

· Is legible and detailed based on the crosswalk areas listed above;

· Is easily replicated with the usage of stencils to paint the mural; and

 

Proposals must not include a design concept that:

· Integrates an illusion of depth perception and/or a 3D rendering effect; and

· Is difficult to replicate and/or that incorporates intricate designs.

 

Artists/Artist Teams can submit up to two alternative designs for each location:

· One (1) within the regulatory zebra crosswalk markings as shown in Exhibit 4; and

· One (1) within the regulatory outside crosswalk markings as shown in Exhibit 4.

 

PROJECT #3: Broadway at Galleria Way Intersection Project

 

 

 

 

Creative Crosswalk Area (two crosswalks): approximately 348 sq. ft. (See Exhibits 2 and 3 for reference)

Minimum Crosswalk Dimensions: South Leg – 10’ x 60’                   West Leg – 10’ x 60’

Project #3 Design Budget: Up to $3,000

 

Artists/Artist Teams are invited to submit proposals for the Creative Crosswalk Area.

 

Proposals must include a design concept that:

· Clearly designates the design locations listed above for consideration;

· Is legible and detailed based on the crosswalk areas listed above;

· Is easily replicated with the usage of stencils to paint the mural; and

 

Proposals must not include a design concept that:

· Integrates an illusion of depth perception and/or a 3D rendering effect; and

· Is difficult to replicate and/or that incorporates intricate designs.

 

Artists/Artist Teams can submit up to two alternative designs for each location:

· One (1) within the regulatory zebra crosswalk markings as shown in Exhibit 4; and

· One (1) within the regulatory outside crosswalk markings as shown in Exhibit 4.

 

DESIGN PROPOSAL REQUIREMENTS

  • Artwork should be sensitive to social, environmental, historical, or relevant contexts, and must be suitable for individuals of all ages.

  • Artwork must be contained within the white “stop arm” lines that are already painted on the crosswalk and the regulatory continental crosswalks lines.

  • Artwork must not contain:

    • Images or depictions of traffic signals, or sign icons.

    • Directional markings.

    • Logos, text, or advertising.

    • A commercial advertisement.

  • All elements of pattern for these treatments must be uniform, consistent, repetitive, and expected so as not to be a source of distraction to vehicle drivers and pedestrians. The aesthetic interior treatment must not:

    • Be random or unsystematic.

    • Implement pictographs, symbols, multiple color arrangements, etc., or otherwise attempt to communicate with any roadway user.

  • All elements of color for these treatments must not be a source of distraction to vehicle drivers and pedestrians and the aesthetic interior treatment must not:

    • Degrade the contrast of white or yellow crosswalk lines, or be mistaken by road users as a traffic control application.

    • Colors must be non-retroreflective.

    • Acceptable colors include earth tone equivalents (per the Federal Highway Administration Manual on Uniform Traffic Control Devices – Interpretation Letter 3(09)-24(I) – Application of Colored Pavement. Official Ruling found here: https://mutcd.fhwa.dot.gov/resources/interpretations/3_09_24.htm).

    • City will consider additional color options. These will be reviewed and a decision on whether or not to approve them, will be made on a case by case basis.

    • Colors used must be reproducible, and the color name and number must be submitted with this application.

  • The City’s contractor who will install/paint the murals will be using one of the following paint brands/types:

    • Watco Anti-Slip Traffic Paint.

    • Transpo Color-Safe Durable Pavement Marking Material (paint).

    • H&C COLORTOP Water-Based Solid Color Concrete Stain available at Sherwin Williams.

  • See Exhibits 1, 2, and 3 for reference.

  • The minimum interior dimensions of any crosswalk shall be 10 feet wide, and crosswalk shall extend the whole length of the street from curb to curb.

 

PREVAILING WAGE, PAYROLL RECORDS, APPRENTICESHIP, CONTRACT AWARD REPORTING LAWS.

  • Services by persons deemed to be employees of Artist and/or Artist Teams possibly may be subject to prevailing wage, payroll records, apprenticeship, and contract award reporting requirements under California Labor Code Sections 1770-1781 (collectively, “prevailing wage laws”). Artist’s sole responsibility is to comply with those requirements, should they apply.

  • If a dispute based upon the prevailing wage laws occurs, Artist and/or Artist Teams, at Artist’s and/or Artist Teams’ expense, shall indemnify, defend (including Artist’s and/or Artist Teams’ providing and paying for legal counsel for City), and hold harmless City, its officers, agents, employees, and representatives from and against all liability, claims, suits, demands, damages, fines, penalties, wages, costs, or expenses pertaining to the prevailing wage laws.

 

HOW TO APPLY

Interested artists must complete the application online which can be found at the ACC website: www.glendaleartsandculture.org. Hard copy applications will not be accepted. The application includes the following information which will need to be completed:

 

A. Proposal

  • A detailed description of the crosswalk or intersection mural design concept, including:

    •  Title of the work.

    •  Concept description.

    •  Dimensions.

    •  Materials used (i.e., types of paint).

    •  Maintenance requirements (i.e., vandalism).

    •  Statement of value for the artwork(s).

    •  Location preference (i.e., crosswalk or intersection only).

B. Artist Statement.

 

C. Resume or biography outlining the artist’s experience (including education).

 

D. Digital images or sketches of the design concepts (title, size, medium) in JPEG format.

 

E. Digital images of past artworks and/or installations.

 

F. Authorization: If an individual is proposing to exhibit multiple works by various artists, written authorization by individual artists or rights of ownership should be submitted, if applicable.

 

G. If applicant is applying for multiple projects, applicant must submit separate application proposals for each project.

 

INELIGIBLE ARTWORK

Artwork is ineligible, for any one or more of the following reasons, if the artwork:

  • Contains:

    •  A copyrighted or trademarked image or logo;

    •  A brand or business name;

    •  A website or social media link; (*)

    •  Address or phone number; (*)

  •  Is plagiarized, stolen, or copied from another source;

  •  Defames or invades the rights of any person, living or dead;

  •  Is likely to:

    •  Incite or produce an imminent lawless act;

    •  Disrupt the orderly operation of the facility exhibiting the art;

  •  Is integral to criminal conduct or violates the law; or

  •  May reasonably be construed as:

    •  False or fraudulent;

    •  Obscene matter, as defined in California Penal Code Section 311 or any successor legislation;

    •  Harmful matter for minors as defined in California Penal Code Section 313 or any successor legislation; or

    •  Child pornography, as defined in California Penal Code Section 311.1(a) or 311.2(b), or any successor legislation.

(*) Inclusion of such information could jeopardize artist payment, could result in the removal of the artist's entire work, and/or the removal of just the offending information, which could, by its nature, jeopardize the artistic integrity of the work.

Important: Artwork not adhering to these guidelines will not be considered.

 

SELECTION PROCESS

Submissions will be reviewed by a selection committee consisting of an Arts & Culture Commissioner and City of Glendale representatives.

 

SELECTION CRITERIA

Library staff, in consultation with the ACC, will review proposals and make selections based on the following criteria:

 

· Artist Experience (35%)

The artist’s originality, creativity, skill and/or craftsmanship; artist statement; and career experience will be considered.

 

· Proposal Fit (25%)

The proposal’s fit to the medium (proposals must adhere to the parameters aforementioned regarding the crosswalk and intersection asphalt murals), durability of the artwork, scale, size, and accessibility for public viewing and installation will be considered.

 

· Audience (25%)

The artwork’s versatility; sensitivity to social, environmental, historical, and/or relevant contexts; and suitability for all ages will be considered.

 

· Local Preference (15%)

Preference may be given to local artists, if all other factors are equal. Local artist is defined as an artist whose primary residence studio or business is located in Glendale.

 

INSTALLATION

A selected artist must work as a subcontractor to a General Contractor hired by City staff to perform the construction or rehabilitation of the street, intersection, and/ or crosswalk at the project locations identified above. The selected artists must also schedule an appointment for inspection and approval of the layout of the artwork before the installation of the crosswalk, creative pavement, or intersection mural. The selected artist will be responsible for coordinating with the General Contractor the installation of his/her/their crosswalk, pavement, or mural(s) artwork during approved working hours.

NOTIFICATION / CONTRACT

Selected finalists will be notified by email. If the proposal is approved, the Proposer must sign a City of Glendale Library, Arts & Culture (LAC) – Public Art Work Commission Agreement (contract) that states the terms and conditions of the artwork commission design concept(s).

MARKETING / PUBLICITY

The artwork may be exhibited on the City web site, social media, Glendale government television GTV6, and more regionally with press releases and postings on www.glendaleartsandculture.org. By submitting a proposal, the Proposer irrevocably grants City, its officers, agents, and employees (“City and its representatives”) the unconditional right and permission to photograph, record (audio, or video, or both), broadcast, distribute, reproduce, copy, sell, exhibit, publish, and use the photographs and recordings of the artwork or performance, in whole or in part, in any medium now or later developed, for any purpose, without charge to the City and without payment to the Proposer of any compensation, fee, royalty, or damages (now or later).

When the City uses the artist’s images or the artwork for promoting arts programming, the City will endeavor to identify the artist and give credit to the artist, whenever possible, but the City will not be liable to the artist for an error in or omission of the artist’s identification or the artist’s credit for the artwork.

 

TENTATIVE TIMELINE

  •  Crosswalk and Intersection Murals – RFP opens August 8, 2022

  •  Pre-Proposal Meeting with City Staff - August 29 , 2022 at 11:00 a.m.

  •  Crosswalk and Intersection Murals – RFP closes September 23, 2022 at 5:00 p.m.

  •  Artist Review and Selection Committee  - October 3-7, 2022

  •  Artist Notifications October 21, 2022

  •  Paperwork Completion October 24-28, 2022

  •  Crosswalk and Intersection Murals to be installed as early as November 2022. 

 

 

FOR FURTHER INFORMATION

Questions about the Creative Crosswalks – Request for Proposals can be submitted by email to: Jennifer Fukutomi-Jones, Principal Arts & Culture Administrator at artsandculture@glendaleca.gov.

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